How Flodesk Helped Me Grow My Personal Styling Business (And Why It’s the Only Email Platform I Recommend to Business Owners)
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Flodesk Partner Disclosure: I’m a proud Flodesk Partner. This blog contains my affiliate link, which gives you 25% off your first year.
If you run a business, especially as a founder who wears 17 hats before lunchtime, you’ll know that email marketing can feel overwhelming at the best of times.
The tech. The templates. The endless fiddling with layouts that never look the way you want them to.
Please don’t even get me started on emails that look ridiculous the second you view them on mobile!
When I launched Weiz Styles, I knew I wanted email marketing to be part of my business from day one.
However, I also knew that the newsletter platform I was initially using made my emails look boring and off brand… so I simply didn’t use it.
Then I found Flodesk.
Flodesk has changed everything about how I communicate and nurture my clients and community and grow my brand, all in the simplest and most inspiring way. So, today I’m sharing exactly how I use Flodesk inside my personal styling business, how it has helped me build a loyal and engaged community, and why I wholeheartedly recommend it to every business owner who wants to grow their email marketing with simplicity, confidence and ease.
Why I Switched to Flodesk (and Never Looked Back)
When you’re building a business, especially one centred around style, visuals and confidence, every touchpoint has to feel aligned.
This includes email marketing
.
Before Flodesk, I tested other email marketing platforms, but sadly, every one of them left me feeling the same way, disappointed, all because they were…
- Clunky and hard to use
- Not intuitive
- Featured templates that looked dated
- Used design tools that were restrictive
- I spent far too much time spent figuring things out, rather than creating
This simply was not good enough.
I know full well that the way my emails look influences how people perceive my brand and whether they trust it. Flodesk stood out instantly. Their design first approach meant my emails actually looked like my brand: colourful, elevated, modern and personal.
The real game changer? I could design stunning, professional emails in minutes, not days!
As a personal stylist working with very busy ambitious women, that ease and consistency matters. Alongside being a founder who is also a one woman team… it’s essential.
What Makes Flodesk Different From My Perspective As A Personal Stylist?
1) Beautiful emails that feel like part of your brand.
Flodesk’s templates are unmatched. Their technology means you can use proper images, creative designs, custom fonts and your brand colours, so your emails still land beautifully in inboxes without deliverability issues.
I didn’t need my design degree to make my emails look good (although having one helps me enjoy the weekly process even more!).
Regardless of that or your niche, Flodesk makes everyone look like a designer. My newsletters feel fun, personal and visually consistent with my Weiz Styles branding, which is exactly what my audience loves and expects.
2) Sophisticated automations without the complexity
Email strategy doesn’t need to be complicated, but other platforms make it feel like rocket science, so I am very glad Flodesk changed that for me. Their workflows are clean, visual, intuitive, and actually enjoyable to create!
I can also use their automations for things such as my lead magnet, new client onboarding, nurture content, event sign ups and workshop follow ups.
If you’re a business owner who wants advanced tools that don’t require a tech team, this is where Flodesk shines.
3) Aesthetics that actually convert
Beautiful design matters, not just because it’s pretty, but because it performs. I learnt that when your email feels considered and cohesive:
- People trust you more
- They stay engaged for longer
- They’re more likely to click
- They’re more likely to buy
My newsletter became a success a lot quicker than I was expecting, with open rates well above my peers who use other platforms. My reader engagement is consistent and growing, because the emails match the elevated experience I wanted my subscribers to have.
“Louise, I seriously LOVE your newsletter! It’s my favourite email to receive each week! Packed full of tips, tricks and outfit ideas – every woman should sign up.”
4) Unlimited emails and premium features on every plan
One thing I love most about Flodesk is how accessible it is.
No complicated pricing tiers.
No being punished for growing your list.
No hidden costs.
Every plan includes:
- Unlimited emails
- Unlimited forms
- Access to beautifully designed templates
- Advanced automations
- Fabulous link in bio pages
- Seamless checkout tools
- Innovative integrations
With the brand new pricing model, it’s even clearer and more supportive for business owners
5) Integrations that actually simplify your life
As a personal stylist, my business tools need to work seamlessly together, especially considering how many platforms I use to run my business. So it is a real joy that Flodesk integrates beautifully with Canva, Shopify, ManyChat and ThriveCart. The Canva integration alone saves me so much time. I can create something in line with my branding, pull it straight into Flodesk, and drop it into a template in seconds. It really is that easy!
How I Use Flodesk Inside My Personal Styling Business
1) My weekly newsletter
This is where my audience gets:
- Style tips
- Wardrobe advice
- Business updates
- Colour of the week
- Shopping finds
- Client stories
- Personal news
I love how I can design each email exactly how I envision it – fun, personal and on brand.
2) Selling digital products and events using Flodesk Checkout
The Everything plan allows unlimited checkouts, which is incredible for small businesses wanting to sell:
- Workshops
- Events
- Style guides
- Digital downloads
- Gift vouchers
- Shopping subscriptions
The pages are beautiful, the delivery is instant and everything stays on brand.
Why Flodesk Is the Best Email Platform for Businesses (From Someone Who Really Uses It)
If you’re a founder, creator or small business owner, you don’t have time to battle with tech.
You need:
- A tool that makes you look professional
- A platform that saves you time
- A system that helps you nurture your audience with confidence
- An experience that your subscribers actually enjoy
Flodesk is that tool.
It’s beautiful.
It’s powerful.
It’s intuitive.
It genuinely supports my businesses growth.
Are YOU ready to elevate the way you show up in your subscribers inbox? If you want emails that feel elevated, intentional, stylish and incredibly easy to create, I cannot recommend Flodesk enough.
Use my partner link and code below to get 25% off your first year:
